In this new age of technology, it appears that many of the old ways of promoting shows are becoming less effective. It’s getting harder to not only reach but to grab the attention of television viewers and radio listeners with on-air advertising. There is also a downward trend of time spent reading newspapers, magazines and other print material. While time reading print media, listening to radio, and watching tv goes down, internet activity is going up. Simply put, more people are getting their news and information online. Read More.