Tag Archives: marketing

Protecting Your Campaign Promotion Ideas

concert promotion trademark law

If someone used your concert promotion name, catch phrase, marketing idea, or a similar logo to promote their show in another city, what would you do?  Continue reading →

Top Free Apps for Concert Promoters

apps for concert promoters

There are more than 300,000 apps now available for mobile phones and tablet computers. As a concert, nightclub, or special event promoter there are apps designed to make your job easier while you are on the go. In fact, many of them give you easy access to the site’s services or products no matter where you are. Here, we take a look at 11 must-have apps for an entertainment promoter. Continue reading →

New Google+ Group for Concert Industry Pros

google plus group for concert promoters

A new Google+ Group for concert promotion industry professionals was just created. We’re talking all things related to producing a live show or special event. So, let’s get together and network on Google+. Please join and spread the word. Click here for more information.

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Also, please add booking agent Kevin Morrison’s new Google+ personal page to your circle of music industry pros.  Thanks!

The Impact of Social Media on Concert Promotions

concert promotions

In this new age of technology, it appears that many of the old ways of promoting shows are becoming less effective. It’s getting harder to not only reach but to grab the attention of television viewers and radio listeners with on-air advertising. There is also a downward trend of time spent reading newspapers, magazines and other print material. While time reading print media, listening to radio, and watching tv goes down, internet activity is going up. Simply put, more people are getting their news and information online. Read More.


Using A Concert Promotion To Market Your Brand

music concert to market a brand

We recently received an email from an urban clothing store in Nebraska, asking if we thought promoting a local concert was a good ideas to market their store. The short answer is, if you think having a thousand or more teens and young adults screaming and having a good time at a show with your banners hanging all around the venue is a good idea, yes. Here are some suggestions to help make your event a successful and memorable one.

  • Unless you have experience producing concerts/festivals, start small. Consider using a small theater/auditorium (1,000-2,000 people capacity) for a show or the parking lot of your business for a mini festival. If your town is big on local talent, book them as opening acts with one nationally known artist (within your budget) as the headliner. However, the bigger your venue the more you may have to spend on a well-known headliner, to help sell more tickets.
  • Don’t be afraid to hire a professional consultant or concert promoter. You can oversee the project while they do the work. In some instances you can setup a partnership with their company and do it as a joint venture.  >>> Read More a ConcertPromotionsUSA.net <<<