Producing A Local Concert To Brand Your Product

using a concert to brand your product can be effective

Here’s a question I recently received via email from a potential client. I thought I would share it with you and my response. Feel free to send your comments by using the reply form  and I’ll add it to the discussion.

Email from a reader:

To:  eJams Entertainment Booking Agency
From: Ki
Date: June 4, 2012
Subject: Marketing my store

I own a clothing store in Oklahoma City that caters to young adults. We are known as the place to get that “hip hop look.” Do you think it would be a good idea to do a hip hop show to help market our store?

Regards.

Ki

branding using a concert promotion

First, I am going to assume you have concert promotion experience or you are looking to contract the assistance you need to produce a quality show. Having said that, I believe a local concert is an excellent idea to brand your store in OKC. The scale of your event will largely depend on your budget. Small venues to consider include: a nightclub, high school auditorium, restaurant, your store’s parking lot if it’s big enough, or the city park. If you want a larger venue consider renting a theatre, college basketball gym, convention/conference center, or a function room.

If this is going to be a paid event, remember, the bigger the venue the bigger the headline artist (to sell more tickets). If it’s a free show, be mindful of your budget. Hidden costs and expenses always seems to pop up.

Here’s a few marketing tips. Get the community involved by creating a promotion where local artists can register to be the opening acts. Seek vendors and sponsors (that fit the demo of your event) to offset your expenses. Use a lot of internet and social media to advertise. Give the local station and free newspaper a chance to co-sponsor for some free on-air mentions.

To get the most bang for your buck, always have a new product, fashion line, service, web page feature, etc. to tie-in or debut at the show. Take lots of quality pictures and video for your website, Youtube page, and future ad campaigns. For example, get a ton of testimonials from folks talking about your store before, during and after the show. Get lots of backstage photos and videos.

That’s just scratching the surface of what you can do. I hope it thelps. If this sounds like something you would like to pursue, please feel free to contact me for a free consultation.

Regards.

Kevin Morrison
Agent
eJams Entertainment Booking Agency


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